What is SWOT-analysis

SWOT analysis is a strategic analysis tool that helps companies evaluate their internal situation (strengths and weaknesses) and external environment (opportunities and threats), enabling them to formulate a development strategy and make informed decisions.

SWOT stands for:

• Strengths: Internal positive characteristics of the company that help it achieve its goals and compete in the market. These may include advantages in production, technology, brand, expertise, resources, etc.
• Weaknesses: Internal negative characteristics or limitations that may hinder the company from achieving its goals. These may include lack of resources, poor logistics, low managerial efficiency, etc.
• Opportunities: External positive factors or conditions that may be advantageous for the company and contribute to its development. These may include new markets, demand growth, changes in legislation, increasing social awareness, etc.
• Threats: External negative factors or conditions that may pose risks or problems for the company. These may include competition, market changes, economic difficulties, technological challenges, etc.

SWOT analysis can be used to formulate development strategies, identify key directions and priorities, assess risks and opportunities. This tool helps companies develop a more thoughtful strategy, address problems, and minimize risks.

Utilizing Business Analysis Tools (BAT) in SWOT analysis can simplify the collection and evaluation of information, assist in building diagrams and graphs for visualization of results, and also consider various scenarios and aspects for a deeper understanding of the situation.